Interested in Becoming a Search Engine Optimization Guru?
You've come to the right place. iTopSite provides superior educational services to any interested party who wishes to excel at the art of search engine optimization. Read through our information on the available courses and then look over our pricing and certification.
With multiple tiers of advancing topics, you are sure to find and achieve the level of SEO expertise you desire. A quick summary of our three tiers would be:
- Tier 1: Introduction to Search Engine Optimization
- At the entry level, you will understand what SEO is, are given an understanding of search engine robots, learn what the term "ethical" SEO means, and gain the basics to optimizing a website. This could be termed a "concept behind the art" course.
- Tier 2: Intermediate Optimization and Links
- At this tier, strong knowledge of common search engine optimization techniques will be gained by explaining title and meta tags, ALT tags, and other HTML-specific optimization. As a second part, you will learn how to boost your rankings via effective link campaigning through reciprocal and one-way (backlink) links. Understanding keywords, keyphrases, and various densities (keyword density, title tag character count, etcetera) are also essential points to this course.
- Tier 3: Effective Methods for Destroying and Displacing the Competition
- The pinnacle of our search engine optimization education program. Using your entry and intermediate knowledge, you will be shown how to apply it in the most effective manner. This course covers designing a web site for the search engines, researching your competitor, equipping yourself with the necessary tools, and using cutting-edge technology in web development to ultimately displace and hopefully replace your competitor(s) in the rankings. You will also be coached on proper content writing, equipping your website with "authority," and learning how to please both the user as well as the search robot without any sacrificing of aesthetics.
All tiers cover the following search engines: Google, Yahoo, MSN, and AskJeeves. An explanation as to why other search engines are not covered is explained within the Tier 1 course as well as in one of our SEO articles.
Search engine optimization is surprisingly not difficult, but it is one of the most time consuming forms of advertising in existance. The results may take a while to achieve (and may be almost instant), but they are well worth it.
Pricing and Certification
The pricing of these courses ranges from $35 for Tier 1, $130 for Tier 2, and $400 for Tier 3. After completing all three tiers (participants who wish to accomplish this may do so for $480 which includes all three tiers), iTopSite will issue you with a certificate of skills which demonstrates your ability to perform practical, ethical, and search engine friendly as well as user friendly optimization to a website. A certificate is mailed and you are granted the use of a customized graphic to be displayed on your website. The graphic, in turn, links to a page on iTopSite that explains what the certification means and how it was achieved. You may view this page here.
iTopSite offers its own privately issued, non-industry standard certification to help promote safe, ethical SEO techniques. There currently is no industry standard or guiding rules to keep search engine optimizers playing fairly, so as several other companies have chosen to, iTopSite has developed its own method for promoting fair optimization. Until a standard is established that offers to accredition, iTopSite will continue to offer this service for the benefit of the industry and for web search results in general.
